So says BusinessWire.com a reputable business news site, not one for movie news, but they do report on investments within the studios, business models and the like.

{sidebar id=1}In a new article entitled "With Transformers, Hasbro Morphs Its Toy-Movie Model," Business Week writer Christopher Palmeri tells us about how instead of looking to movies to make toys, the industry is looking to toys to find movies. Hence, this where the subject of the new live action adaptation of Stretch Armstrong comes into play. Here's what he says,

There's more on the way. Hasbro has a movie based on its G.I. Joe toy line coming out on Aug. 7. The company has an April 2011 release for a movie version of its Stretch Armstrong figure, to be directed by Ron Howard. That is part of a six-picture deal the company has with Universal Studios (GE), which included a movie version of Monopoly. Meanwhile, archrival Mattel (MAT) is working on movie versions of Hot Wheels and Major Matt Mason. 

Do we take this as confirmation that Ron Howard will be directing the film, or was he confused with Howard's Imagine Entertainment partner Brian Grazer who is producing the film? I wouldn't think such a site would be posting information such as this without fact checking it first correct? Especially in such a well thought through article. Or did I miss this announcement and this tidbit of information is already known?

Guess we'll have to wait and see for an official announcement. And, by the way, there is a lot of good Transformers and Hasbro info in the BusinessWeek.com article too, be sure to check it out at the link above.

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