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IMAX Corporation today announced that the Paramount Pictures release
Transformers: Revenge of the Fallen: The IMAX Experience, directed by
Michael Bay and featuring scenes filmed with IMAX(R) cameras, posted exceptionally strong opening result.
{sidebar id=1}Highlights Include:
- Domestic per screen average of $85,000 for the first five days
- 18 of the top 20 domestic locations housed an IMAX(R) theatre
- Biggest single-day domestic gross of $3.9 million
- Biggest five-day domestic gross of $14.4 million
- Biggest international three-day weekend for an IMAX DMR(R) title of $2.1 million
- Biggest international single-day gross for an IMAX DMR title of $770,000 on Saturday
With an estimated
$14.4 million coming from 169 IMAX(R) theatres domestically, for a per screen average of over
$85,000 during the five-day opening from
Wednesday, June 24 through
Sunday, June 28. The IMAX release contributed more than 7% of the film's
$201 million total on less than 2% of the screens.
The film continued to play well in IMAX theatres internationally, grossing approximately
$3.2 million, bringing the international total to
$3.9 million from 60 screens since opening on
June 19. The IMAX release continued to set records for the biggest IMAX opening in international markets including
China,
Australia, and
France. The film's worldwide IMAX total has reached
$18.3 million.
"The IMAX release of this film has delivered exceptional results," said
Rob Moore,
Vice Chairman, Paramount Pictures. "The film looks and sounds
incredible in IMAX and we're so pleased to see a growing number of
moviegoers taking advantage of the opportunity to experience the film
in this unique way."
"We're very happy with the performance of the film across our
growing network, and Paramount Pictures has once again delivered a
blockbuster to IMAX theatres," said IMAX CEO
Richard L. Gelfond.
"These box office records are driven by the continued expansion of our
network and the strong consumer appetite for The IMAX Experience(R) in
new markets."
"Transformers 2,"
Michael Bay's exciting filmmaking and the IMAX DNA have proven to be triple threat to moviegoers around the world," added
Greg Foster,
Chairman and President of IMAX Filmed Entertainment. "The special IMAX
sequences have added an extra level of excitement to the IMAX release
and our partners at DreamWorks and Paramount have done a great job of
communicating this enhanced horsepower to millions of moviegoers
worldwide."
Transformers Revenge of the Fallen: The IMAX Experience features select scenes filmed with IMAX cameras. Director
Michael Bay
has seamlessly integrated the IMAX footage with state-of-the-art CGI
and visual effects to create an unprecedented look and feel for the
sequel to Transformers. The movie sequences shot in traditional 35mm
have been digitally re-mastered into the unparalleled image and sound
quality of The IMAX Experience with IMAX DMR (Digital Re-mastering)
technology. The IMAX DMR scenes appear in the traditional "letterbox"
shape, while scenes shot with IMAX's cameras will expand vertically on
the IMAX screen.
Every IMAX theatre is specially designed to put the audience IN the
movie. The unique theatre geometry of an IMAX theatre combined with
crystal clear images, laser-aligned digital sound and maximized field
of view provides the world's most immersive movie experience.
Paramount Pictures and DreamWorks Pictures Present In Association
with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don
Murphy Production A Michael Bay Film Transformers: Revenge of the
Fallen starring
Shia LaBeouf,
Megan Fox,
Josh Duhamel,
Tyrese Gibson,
Kevin Dunn,
Julie White,
John Benjamin Hickey,
Ramon Rodriguez,
Isabel Lucas and
John Turturro. The film is directed by
Michael Bay from a screenplay by
Ehren Kruger &
Roberto Orci &
Alex Kurtzman. The producers are
Don Murphy &
Tom DeSanto,
Lorenzo di Bonaventura and
Ian Bryce. The executive producers are
Steven Spielberg,
Michael Bay,
Brian Goldner and
Mark Vahradian.
Based on Hasbro's Transformers(TM) Action Figures. This film has been
rated PG-13 for intense sequences of sci-fi action violence, language,
some crude and sexual material, and brief drug material.
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